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Leverage On Long Tail Keywords In Market Research

There are actually many approaches to earn a living on the internet. However no matter which route you choose, it all begins with market analysis. You have to locate a group of customers who have a typical difficulty or need. Then all you need to do is sell them information that solve the difficulty or fulfill the need.

Market research can be separated into two segments - discovering a profitable niche and finding long tail search terms within that niche. The nice thing is that there are quite a few zero cost tools available to do this. Some of the best resources are provided by Google itself. And so the first thing to do is subscribe for an account with Google. After you have done that, visit Google's search-based keyword tool at www.Google.com/sktool. Type in the words 'buy, purchase, order, get' (without quote marks) into the search field. The sktool will list out 800 phrases or terms which include these buying key phrases together with other useful data such as level of competition, queries per month and so on. All you need to do is choose the term that you feel is most suitable for yourself, if possible one that has not less than 2,500 searches every month.

After that, click on the icon that looks like a magnifying glass next to the search term that you have chosen. This will take you to Google Insights for Search, yet another free resource from Google at www.Google.com/insights. It will rapidly lookup the term that you have chosen and produce the relevant info at Google insights. Scroll down to the bottom area of the page and you will notice additional similar search terms. Take note of all the related search terms that you find.

At this point you would have got around 10 buying keyword terms in a specific market. This basically suggests that there are people seeking information to remedy a problem or meet a need within this niche. After that, you will need to investigate further into how big a market this niche is and find more search term ideas.

Go to amazon.com, ebay.com, magazines.com and clickbank.com. Insert the major keyword of the niche into the search field and see if there are products that are mentioned in these websites within this particular niche. It's likely that you will locate products in just about all these websites pertaining to your niche. Briefly review some of the products for tips - both keyword ideas and product or service ideas. The next stage is to uncover long tail keywords.

To do this, head to Google's external keyword tool at https://adwords.Google.com/select/KeywordToolExternal. Type in your 10 keywords and it will crank out a list of connected keywords. Take note of the keyword phrases with a minimum of 3 words in them (long tail keywords) and also that produce at least 2,500 searches per month.

Then go to the Google search engine at www.Google.com and enter in the main keyword within quote marks. As you are typing, Google will give you related search terms. Take note of the long tail keywords. When you hit the search button, Google will list out all of the websites relevant to your search phrase (this is called the SERP or Search Engine Results Page). Take note of the number of websites listed (it is listed at the top right hand part of the page). You are aiming for keywords having a maximum of 1,000,000 websites. When it is substantially bigger than 1 million, then the keyword is too competitive. Do the same thing with every one of the keywords that you have and pick out all those that have got less than 1 million competing websites.

For each of the keywords you type into Google, check out the bottom of the SERP and you will find extra suggested related keywords. Simply click on them and you can get even more keywords. Drill down into the keywords as deeply as you can until eventually you find long tail keywords with lower than 1 million competing websites.

Assuming you have completed your market research good enough, you will now have identified a niche with ready customers and the long tail keywords (approximately 10 will work) that they use in order to search in the search engine for information on a product to shop for. The next phase would be Product or service Researching and Creation which will be covered in the next article.

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